The Renault – Nissan Alliance is a strategic partnership created by the two international companies, Renault and Nissan, following an operation called cross-shareholding. Although autonomous and having different brand cultures and identities, the two carmakers created a common platform and a coherent strategy aimed at boosting the development of their respective technologies and commercial networks worldwide. As for sharing good practices, each company constantly benchmarks and draws on the experiences of its partner.
The strategic agreement between the two companies was announced on 27 March 1999, in Tokyo. As a result, Renault had purchased 36.8% of Nissan’s capital. On 30 November 2001, the Renault – Nissan Alliance entered a new stage by announcing cross-shareholding and a common structure for management. On 1 March 2002, Renault bought 44.4% of Nissan’s capital, and on 29 May 2002, Nissan increased to 15% its Renault participation. In order to reinforce the synergies of the two carmakers and to improve their performances, s new development stage was initiated on 1 June 2009, 10 years after the strategic partnership was signed.
The Alliance defines and implements a strategy for sustainable development, focused on three main objectives:
- being acknowledged by its clients as one of the best car making groups worldwide in terms of product and service quality in each region of the world and on each segment.
- ranking among the first three car making groups worldwide in terms of technology, with each member of the Alliance being renown for their specific expertise in various fields. For example, the Renault-Nissan Alliance is developing a future electric car and the accompanying commercial strategy worldwide.
- constantly achieving an operational result to place the Alliance among the first three car making groups in the world, as a result of its high operational margin and its sustainable development
Currently, the Alliance stands as a unique competitive vantage both for Renault and Nissan, against the current economic background. As a result, the Alliance created a team made up of six Nissan employees and five Renault employees, with the aim to enhance the results of the 10-year partnership of cultural and professional management. As of 1 June, they will draw on their long experience to reinforce synergies on all levels and to favour the use of standards and sharing on a larger scale from 2009 on.
The team of professional will focus on certain areas identified as priorities: purchase, global sourcing, common platforms and parts, mechanical parts, support function, global logistics, IT
systems, research and advanced studies, zero-emission vehicles.
In 2008, Renault and Nissan’s worldwide sales rose to 5,962 million units, which places the Alliance fifth in the global automotive hierarchy. The Alliance’s commercial brands are Nissan and Infinity for Nissan, Renault, Dacia and Samsung for the Renault Group.
Dacia is one of the Group’s and Alliance’s key brands. The ILN Centre (International Logistics Network) in Mioveni delivers Logan parts to assembly plants in Morocco, Columbia, Russia, Iran, India, Brazil, and South Africa. In May 2008, a new Alliance gearbox plant (Renault Mécanique Roumanie) was inaugurated on Dacia’s industrial platform in Mioveni.
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