François Fourmont, General Manager of Dacia, International Car Show - Bucharest - Press conference

Dacia has defined and has been implementing a cost-efficient growth strategy aimed at reaching the following four major objectives:

• Retaining its leadership on the Romanian automotive market
• Asserting its position on the new automotive markets, which is the strong point of our ten-year growth. In this context, the main mission of the Logan should be the rise of export sales
• Constant improvement of quality for both products and services
• Ensuring cost-effectiveness

The stakes in 2005 have been:

• At international level: to achieve international success
• In terms of quality: to improve product quality
• In terms of financial results: to get good financial results

For 2006 the stakes are:

• To start the 16-valve, R90 and F90 Logan projects on time
• To meet the targets with respect to expanding the production capacity and integrating the mechanical operations
• To develop the ILN
• To further improve the quality of our products
• To further improve the quality of our network services

The Renault strategy is built along the following five lines:

• To make known its own brand identity
• To be the most competitive producer in terms of quality, costs and time
• To go global
• To develop Renault values
• To translate the success into financial benefits

Dacia implements the five lines as follows:

• Dacia is and intends to stay the best known brand in Romania. Its brand identity will become known in all countries where the Logan and pick-up vehicles are exported under the Dacia brand
• Dacia has implemented an action plan focused on improving the quality of its products
• Dacia develops the Renault values and its own

Dacia intends to be a serious, reliable, ambitious and consumer-friendly producer within the automotive industry. The company endeavors to attract and motivate talented professionals, offer attractive working conditions and interesting challenges. It helps its business partners develop entrepreneurial skills, an open mind and flexible attitudes towards the world.
Between 2006 and 2008, the Dacia brand identity will improve, thanks to:

• Its good quality, reliable and resistant vehicles
• Its high activity and passive safety
• Its respect for the environment, efficient fuel-consumption and running costs
• Its range of products well-suited to the demands of emerging markets
• The commercial, financial and after-sales services provided by both Dacia and its network displaying at all times their client-oriented approach